Built from experience at:
What Readiness Looks Like
Know who to win
Be clear on which customers to focus on first and what actually matters to them.
Give them a reason to choose you
Make it clear why your product matters, why it’s different, and why it’s worth choosing.
Make it easy to find and trust you
Show up where your customers already discover, evaluate, and make decisions.
How It Works
Answer 10 questions
Based on what you’ve actually done, tested, and learned from customers.
Know what to focus on first
Get a clear priority before spending more time or money trying to grow.
See your results
Find out where you’re strongest and where gaps may be holding you back.
Corporate Experience, Made Simple for Startups
I’m Wadnes Castelly, founder of KAPAB.
I’ve spent the last decade working across product marketing, growth, and go-to-market at companies including TikTok, Spotify, and HYPEBEAST.
I created this to help early-stage founders cut through the confusion, see what’s holding them back, and know what to focus on next to win customers.