Built from experience at:
Winning Customers Comes Down to 3 Things
Know who to win
Be clear on which customers matter most and what they actually care about.
Give them a reason to choose you
Make it clear why your product matters, why it’s different, and why it’s worth choosing.
Make it easy to find and trust you
Be present where customers already discover, evaluate, trust, and buy.
How It Works
Answer 10 questions
Based on what you’ve actually done, tested, and learned from customers.
See your GTM results
Find out where you’re strongest and where gaps may be costing you customers.
Know what to focus on first
Get a clear priority so you know where to focus your time, money, and energy next.
Corporate Experience, Made Simple for Startups
I’m Wadnes Castelly, founder of KAPAB.
I’ve spent the last decade working across product marketing, growth, and go-to-market at companies including TikTok, Spotify, and HYPEBEAST.
I created this to help early-stage founders cut through the confusion, see what’s holding them back, and know what to focus on next to win customers.